In 1953, 14-year-old Yvonne Chuinard became interested in mountaineering. However, the necessary equipment cost is not cheap. In order to save money, Chuinard decided to make their own equipment in the garage, equipped with a forge.
Patagonia, Inc. is an American clothing company founded by Yvon Chouinard in 1973 that sells and showcases mainly sustainable outdoor clothing. Based in Ventura, California, the company is part of several environmental movements and is a certified B Corp, meaning the company is committed to combatting public concerns (in this case environmental) alongside its profit motive.
The logo is the skyline of Cerro Fitz Roy looking west in Patagonia.